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The wind of freedom is blowing through the design of each of the models: the shapes have become larger and more assertive, in a spirit as cool as it is trendy, reminiscent of the celebrated 70s... but completely reinvented!_x000D_\n_x000D_\nThe color palette is updated to give the expression of a whole new joy: iridescent electric and strong blues, refreshing granitas and rainbow gradients push the WOOW spirit to its peak. A freshness and energy that makes you want to let go and be surprised... Whilst giving the very best of yourself!_x000D_\n_x000D_\nMore than ever in these unprecedented times, a joyful and offbeat spirit is at the heart of the brand’s intentions: welcome to the land of striking glasses that dream of a life back on track and celebrate the positive whilst waiting for it to resume._x000D_\n_x000D_\nEver more creative, positive and mischievous, the new WOOW collection takes to the open sea and across the Atlantic to the hustle and bustle of New York City._x000D_\n_x000D_\nAll eyes are on the Big Apple, which cultivates myth and excess through concepts as generous as they are superlative:_x000D_\n_x000D_\n_x000D_\nSUPER CRUSH, SUPER EDGY, SUPER CITY, SUPER DUPER, LOOK UP, ON FIRE, SPEAK EASY, RUSH HOUR, BIG APPLE..