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High-performing, innovative and easy to use, Freedom is blazing its own unique trail through the beautysphere. Luxe with a conscience (the brand uses only the finest ingredients), this beautiful line-up subscribes to the highest clean standards – eliminating any ‘suspect’ additives without forsaking efficacy. Firm in their belief that health and beauty needn’t be mutually exclusive, every opulent, pigment-packed eye palette, vegan brush and brow grooming hero prove that glamour and health intersect in a dazzling way to ensure that you mesmerise, without compromise.